The Past Drives The Future
When adidas designer Nic Galway was tasked with creating a retro-inspired shoe, he told his team to go to the archives, study the shoes, and then leave them in the archives. He wanted them to create based on what they could remember. If it wasnt distinct enough to last in memory, it wasnt essential.
Taking three iconic shoes from the 80s, adidas infused them with modern technology, like a Boost midsole and Primeknit upper. The adidas Micropacer, the Rising Star, and the Boston Super were all created in a time of innovative energy. From this pioneering spirit, the adidas NMD was born.
Laundry Room Today Tomorrow The World
At its core, adidas has always been an innovator. A quality it no doubt adopted from its founding father, Adi Dassler. In 1924, he set out with a dream of providing athletes with the best possible equipment to help them thrive in their given sports. Olympic Gold medalists like Lina Radke and Jesse Owens wore his shoes and represented his first major achievements. He started off in a small town in Bavaria, Germany making shoes in his mothers laundry room. It just so happens that laundry room would be his launching pad to reach the world.
Three Stripes The Charm
Theres a certain magic to the number three. Theres three bases before you make it home in baseball. Perhaps one of your favorite movie series is a trilogy. Even Genies are supposed to grant you three wishes. But, since no one is carrying their adidas shoes around rubbing them like some mystical lamp, what makes the classic three stripes so magical? The answer is simplicity. Dassler put stripes to begin with to merely bind the shoe together after construction. Something that started out as a fundamental necessity to making the shoe, became the thing that would one day define it. Today, the classic three stripes stand as one of retails most recognizable and prestigious symbols, proving adidas to be the embodiment of the notion that less truly is more.
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Adidas Nmd R1 Semi Solar Yellow
Arriving this Spring season, here is an official look at the adidas NMD R1 V2 Solar Yellow.
Done in an official color scheme listed as Solar Yellow/Core Black-Cloud White, this iteration of the model opts for a tonal aesthetic that has the majority of the shoe covered in a Solar Yellow finish. Details on the sneaker include the Black accents found on the branding, which includes the A.D.I.D.A.S. on the heels and forefoot insert. Unique features on the shoe include the dream-bubbled Trefoil branding at the heel, tongue, and lace dubraes. Finishing details include the special graphic insoles and even more of the Solar Yellow hues noted on the EVA inserts, Boost midsole and rubber outsole.
Retailing for $140, look for the adidas NMD R1 V2 Solar Yellow to release in the coming weeks at select retailers and adidas.com.
